Senior Performance & Digital Marketing Lead — driving measurable growth through data-driven paid media, creative strategy, and full-funnel campaign architecture across Real Estate, FinTech, Banking, PropTech, E-Commerce and beyond.
Results-driven Senior Performance Marketing & Growth Specialist with 8+ years of experience building, scaling, and optimizing high-impact digital campaigns across Real Estate, E-commerce, FinTech, Banking, F&B, Healthcare, and more.
Proven track record of managing AED 150M+ in advertising budgets across 32+ countries, delivering significant ROAS, reducing CPA by up to 53%, and consistently driving double- and triple-digit growth.
Expert at designing full-funnel acquisition strategies integrating data-driven paid media, CRO, creative optimization, and advanced tracking. Recognized for transforming underperforming campaigns into top revenue drivers.
End-to-end campaign architecture from awareness to conversion, maximizing every stage of the customer journey.
Deep expertise across Meta, TikTok, Snapchat, Google, LinkedIn, and X — orchestrating unified cross-platform strategies.
Advanced analytics, attribution modeling, and real-time optimization to continuously improve ROAS and reduce CPA.
High-impact creative direction combining UGC, video, and static assets to drive CTR improvements of 40–50%+.
Selected campaigns where I provided strategic supervision, creative direction, and performance-driven campaign guidance.
Lessons from managing AED 150M+ in ad spend across Real Estate, FinTech, Banking, and E-Commerce.
Whether you're looking for a performance marketing leader or want to discuss strategy — let's talk.